Privacy Policy

1. Introduction

This Privacy Policy explains how Aladis, operating under the name Aladis Group (“Aladis”, “we”, “us” or “our”), collects, uses, stores and protects personal information when you:

• visit the Aladis Group website;
• contact us through a website form, telephone, WhatsApp, email or social-media platform;
• respond to one of our advertisements;
• make an enquiry about jewellery, gold loans or selling gold;
• visit one of our business locations; or
• enter into a transaction with one of the businesses operating under Aladis Group.

Our services presently include:

• Aladis Jewellery, offering gold, silver, diamond and other jewellery;
• Aladis Gold Loan, offering loans against eligible gold articles, subject to applicable terms and verification; and
• Aladis Gold Point, purchasing eligible old or unused gold following assessment and verification.

2. Information we may collect

Depending on how you interact with us, we may collect the following categories of information.

Contact information

This may include your:

• name;
• telephone number;
• email address;
• postal address;
• preferred method of communication; and
• details submitted through a contact or enquiry form.

Identity and verification information

Where required for a transaction, loan enquiry, legal verification or fraud prevention, we may collect:

• date of birth;
• age;
• photograph;
• signature;
• identity-document details;
• address-verification documents;
• PAN or other tax-related information;
• information required for Know Your Customer or similar verification; and
• information necessary to establish ownership or lawful possession of gold or jewellery.

Please do not submit passwords, PINs, card security codes, banking OTPs or unnecessary identity documents through a general website form, social-media message or unsecured communication channel.

Service and transaction information

We may collect information concerning:

• jewellery in which you are interested;
• jewellery purchases, orders, alterations or exchanges;
• gold-loan enquiries and applications;
• gold or jewellery offered as collateral;
• repayment and account information relating to a completed loan;
• gold or jewellery offered for sale;
• purity, weight, testing and valuation results;
• transaction receipts and payment records;
• customer-service requests; and
• complaints, feedback and correspondence.

Payment information

Where a payment is made or received, we may process information such as:

• payment method;
• bank or payment-reference details;
• transaction amount;
• payment status; and
• information required for accounting, taxation and legal compliance.

Payment-card or banking information may be processed by authorised banks, payment providers or financial institutions. We do not intentionally collect banking passwords, card PINs or OTPs.

Website and device information

When you use our website, certain information may be collected automatically, including:

• IP address;
• device and browser type;
• operating system;
• approximate location derived from IP address;
• referring page;
• pages viewed;
• date and time of access;
• website interactions;
• cookie identifiers; and
• diagnostic, security and performance information.

Advertising and lead information

When you respond to an advertisement or submit an instant form through Facebook, Instagram or another advertising platform, we may receive the information you choose to provide, such as your name, telephone number, email address and service interest.

The relevant platform may separately process information under its own privacy policy.

3. How we use information

We may use personal information to:

• respond to enquiries;
• arrange store visits, consultations, testing or valuations;
• show relevant jewellery or provide product information;
• process purchases, alterations, exchanges or other requested services;
• assess and process gold-loan enquiries;
• verify identity, age, eligibility and ownership;
• evaluate the purity and weight of gold or jewellery;
• provide a proposed valuation or transaction amount;
• complete payments and issue receipts;
• maintain customer and transaction records;
• provide service-related updates;
• respond to complaints or disputes;
• prevent fraud, theft, impersonation and unlawful transactions;
• comply with KYC, taxation, accounting, regulatory and legal obligations;
• improve our website, services and customer experience;
• measure the performance of advertisements;
• show relevant advertisements where legally permitted;
• obtain feedback; and
• send promotional communications where you have consented or where otherwise permitted by law.

We will not use personal information for an unrelated purpose without an appropriate legal basis or additional notice where required.

4. Consent and communications

By voluntarily submitting information, you authorise us to use it for the purpose explained at the point of collection and as described in this Privacy Policy.

Where you consent to being contacted, we may communicate with you through telephone, SMS, WhatsApp, email or another method you selected.

Service-related communications may include:

• responses to your enquiry;
• appointment information;
• transaction updates;
• payment or repayment information;
• document requests;
• security notifications; and
• important changes relating to a service you requested.

Promotional communication is optional. You may withdraw promotional consent at any time by:

• using an unsubscribe facility where available;
• replying “STOP” to an eligible message;
• contacting us at [PRIVACY EMAIL]; or
• informing our team that you no longer wish to receive promotional communications.

Withdrawal will not affect communications necessary to complete or administer an existing transaction or legal obligation.

5. Cookies, analytics and advertising technologies

Our website may use cookies, pixels, tags and similar technologies.

These technologies may be used for:

Essential functions

To provide website functionality, maintain security, remember preferences and prevent misuse.

Performance and analytics

To understand how visitors use the website, identify technical issues and improve performance.

Advertising

Where enabled, tools such as the Meta Pixel or similar advertising technologies may help us:

• measure advertisement performance;
• understand whether an advertisement resulted in a website visit or enquiry;
• create audiences for advertising;
• limit irrelevant advertising; and
• improve advertising campaigns.

Advertising providers may use cookies or similar identifiers according to their own terms and privacy policies.

Where required, non-essential advertising and analytics technologies will be activated only after the appropriate choice or consent has been obtained. You can also control cookies through your browser settings and, where available, through our cookie-preference tool.

Disabling certain cookies may affect some website features.

6. How we obtain information

We may obtain information:

• directly from you;
• from a person authorised by you;
• through our website;
• through telephone or WhatsApp enquiries;
• through Facebook, Instagram or another advertising platform;
• during an in-store visit;
• through payment and banking providers;
• from identity- or document-verification providers;
• from authorised service providers;
• from publicly available sources where lawful; and
• from government, regulatory or law-enforcement authorities where permitted or required.

7. When we may share information

We do not sell personal information.

We may share information only where reasonably necessary with:

• employees and authorised representatives of Aladis;
• service providers supporting website hosting, communication, customer management, analytics or security;
• payment processors, banks and financial institutions;
• identity-, KYC- or fraud-verification providers;
• authorised lending or financial partners, where applicable and disclosed;
• Meta, Google or other advertising and analytics providers where their tools are enabled;
• accountants, auditors, insurers, lawyers and professional advisers;
• government, regulatory, tax or law-enforcement authorities where required; and
• another entity involved in a lawful restructuring, merger, acquisition or transfer of the business.

Service providers are expected to process information only for authorised purposes and subject to appropriate confidentiality and security obligations.

8. International processing

Some technology, analytics, communication and advertising providers may process information using systems located outside India.

Where information is processed internationally, we will take reasonable steps to ensure that the processing is permitted by applicable law and subject to appropriate safeguards.

9. Data retention

We retain personal information only for as long as reasonably necessary to:

• respond to an enquiry;
• provide the requested service;
• administer a transaction or loan;
• maintain financial and transaction records;
• meet KYC, accounting, taxation and legal requirements;
• establish or defend legal claims;
• prevent fraud; and
• resolve complaints or disputes.

Enquiry and marketing information that is no longer required will be deleted, anonymised or securely archived in accordance with our retention practices, unless continued retention is required by law or justified by an ongoing relationship.

10. Security

We use reasonable administrative, organisational and technical safeguards intended to protect personal information against:

• unauthorised access;
• accidental loss;
• unlawful disclosure;
• misuse;
• alteration; and
• destruction.

No website, electronic transmission or storage system is completely secure. You should use caution when sending identity documents or financial information through email, messaging services or social-media platforms.

If we become aware of a personal-data incident, we will investigate it and take the steps required under applicable law.

11. Your choices and rights

Subject to applicable law, you may request to:

• obtain information about how we process your personal data;
• access personal data associated with you;
• correct inaccurate or incomplete information;
• update outdated information;
• withdraw consent;
• stop promotional communications;
• request deletion of information that is no longer necessary;
• raise a grievance concerning our handling of your information; and
• nominate another person to exercise applicable rights in circumstances recognised by law.

Some requests may be restricted where information must be retained for an existing transaction, loan, fraud-prevention requirement, legal obligation or legal claim.

We may need to verify your identity before responding to a request.

Requests may be sent to [aladisgold@hotmail.com].

India’s final Digital Personal Data Protection Rules were published in November 2025, with several substantive obligations scheduled to commence in phases.

12. Children

Our transactional, gold-loan and gold-purchase services are not intended for individuals under 18 years of age.

We do not knowingly use personal information collected from children for targeted advertising. If you believe a child has submitted personal information without appropriate authorisation, contact us so that we can review and address the matter.

13. Third-party websites and platforms

Our website may contain links to Facebook, Instagram, WhatsApp, YouTube or other third-party services.

Those services operate under their own terms and privacy practices. We are not responsible for the content, security or privacy practices of an external website or platform.

14. Changes to this Privacy Policy

We may update this Privacy Policy to reflect:

• changes in our services;
• changes in technology;
• changes in our data practices; or
• legal and regulatory developments.

The revised version will be published on this page with an updated effective date. Material changes may also be communicated through another reasonable method.

15. Contact and grievance information

Privacy and Grievance Officer
Aladis, trading as Aladis Group

GVPP+RJ2
Kottayam–Kumily Road
Causeway Junction
Mundakayam, Kerala 686513
India

Telephone: +91 94968 59102
Email: aladisgold@hotmail.com